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Alticast tapped Michael Malcy to serve as the company’s senior vice president of business development. Malcy officially joins Alticast on March 25. Malcy, who has spent more than 19 years in the digital media industry, most recently served as vice … Continue reading
At the CableLabs Winter Conference, Alticast partnered with Strategy & Technology to demonstrate the delivery of dynamic social networking campaigns to EBIF-enabled set-top boxes. The demonstration used Alticast’s altiConnect Social RFI system integrated with the S&T TSBroadcaster. The altiConnect Social … Continue reading
Alticast (www.alticast.com) will feature three product demos at the 2011 International CES in Las Vegas: GEM/tru2way and Android, software for Blu-Ray disc players and connected devices, and monetizing social media applications. The company will provide a sneak peek of its … Continue reading
A recently published report from TBB (thebrainbehind) regarding consumer usability of 2010 market deployed HD-PVR set-top boxes in Germany placed Alticast (www.alticast.com) and its partners at the top of the pile. TBB tested pay-TV, free-to-air and cable boxes for ease … Continue reading
At the CableLabs Innovation Showcase, Alticast (www.alticast.com) demonstrated a range of ETV and tru2way application solutions including application templates, viewer behavior measurement and remote system monitoring along with its tru2way middleware. The company also introduced its AltiConnect Social Media platform, … Continue reading
CableLabs‘ (www.cablelabs.com) recent Advanced Advertising Interop successfully demonstrated interoperability across a number of advertising interfaces. The weeklong interop was held in conjunction with the SCTE (www.scte.org) Digital Video Subcommittee/Working Group 5 and Canoe Ventures. Continue reading
