Serving the increasingly sophisticated wired and wireless home networking needs of subscribers is a good opportunity for cable operators to increase revenues. It also is important from the defensive point of view: Subscriber confusion over how to network all the shiny devices they bring home will lead to frustration and higher churn.

Though the company wouldn’t release numbers, Cox says it’s very satisfied with its initiative, which went live in the New England market late last year. Josh Schoenberg, the operator’s director of adjacent growth strategy, reports that the strategy to this point is to focus on the PC, printers and other peripherals. The long-term game plan is to move beyond the PC to offer services throughout the house and to move the services to other regions. To date, Schoenberg says, computer security-related products and services have generated the most interest. Continue reading →