BTR: Multiscreen Leaders 2012, Part 2

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Virtually all cable operators will be offering multiscreen services in the near future, if they are not already. It will be table stakes: To not be in the game will not be a realistic option. The key is to acknowledge this, and to deploy platforms and procedures that maximize revenue, minimize expenditures and make multiscreen service provisioning as efficient as possible. Continue reading

Multiscreen Leaders 2012: Winning in a Tough Game

Multiscreen Leaders 2012

Multiscreen is the buzzword of the decade … and for good reason. To compete in such a tough environment, however, platforms must be efficient and rock solid. BTR’s Multiscreen Leaders 2012 series presents six such solutions. Watch and see how Envivio, Tektronix, Verimatrix, Motorola, IneoQuest and RGB Networks help you thrive in this brave new world. Continue reading

Guarantee Your Advanced Advertising is Delivered

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Today, an average of 2% of all advertisements fail to air, and ad verification technology is limited. Operators are forced to simply trust the various logs of the network equipment to determine if a local ad was inserted properly, that it played out correctly at the right time, and played in the right ad zone. Continue reading

Adaptive Streaming Leaders 2012

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Cable’s multiscreen video services are fast becoming essential in an increasingly mobile electronic world, and adaptive bitrate streaming lies right at their core. This sponsored video presents 8 Adaptive Streaming solutions that are giving operators the power to succeed in a TV Everywhere world. Continue reading