How Advanced Advertising Is Proving It’s Finally for Real

Laura Hamilton

For years, the cable industry has cited advanced advertising as a significant area for growth to expand on the profit potentials of its video services. Advertisers are demanding new ways to surgically target subscribers based on factors like specific viewing preferences and demographic data. They’re also keen to see the day when it’s a widespread reality where TV viewers use their remotes to click on ads for more info or even order an advertised product, not unlike the way consumers currently interact with Web ads. Continue reading