BCM teamed up with ARRIS and BigBand Networks to demonstrate the ability to dynamically switch between locally inserted EBIF interactive events and nationally inserted EBIF interactive events with pre-bound and late-bound events at the CableLabs InterOp 2011 in Louisville, CO.

As national interactive EBIF events are inserted upstream by the national programmer, BigBand’s BMR “pass-through” mode enables the events to reach the viewer. When a local ad opportunity occurs, the ARRIS local ad server streams either a pre-bound interactive local advertisement or works in conjunction with BCM’s Onyx MetaCast server streaming EBIF data for a late-bound interactive advertisement. The ARRIS ConvergeMedia AdManager platform manages, stores and reports on multiple forms of EBIF enabled advertising for delivery. BigBand’s BMR either passes through the pre-bound data or performs the necessary late-bind multiplexing to make the local advertisement interactive. The BigBand BMR has been upgraded to switch between pre-bound pass-through and late-bind multiplexing.